We are under no illusion as to the task we face; effectively creating an industry entirely from our own resources. In order to improve the chances of success, it became immediately apparent that we need to change the business plan in order to achieve the economies of scale required to make the business viable and sustainable.
We cannot rely on relatively small, poor farmers to plant enough land to cocoa and achieve necessary scale to cover overheads and expand the business. So whilst continuing to encourage and support local farmers we are committing a large amount of our resources into buying and leasing land to cocoa.
The Company is leasing and buying land to add to the 100 acres under contract from local farmers. This is spread right around the island and is mostly made up of relatively small plots of 5 acres or so.